CRC is the fixed conference held by China Video Industry Association (abbr. CVIA) every quarter in Beijing, which is co-organized by Consulting Department of CVIA and Sino Market Research Ltd. under the direction of Department of Economy System Reformation & Economy Operation and Department of Electronics & I.T. Products of MII. The first CRC was held successfully on October 31,2006. The second and third CRC were held on January 30 and April 26, 2007.

  CRC is focused on releasing the data after quarter research on the status quo of China CTV industry and market, analyzing the outstanding enterprises, products and technologies, discussing the main issues of the industry development including the products and technology trends, the marketing competition, the consumer demand, the channel and service situation. Simultaneously, China CTV Research Bluebook that contains systematical analyses of China CTV will be published in the conference.

Ⅰ.  Date and Research results Release

• Stat. Data Release of China CTV Industry and Market Development Quarterly
• Release of Special Research for China CTV Industry and Market
• Release of “ China's CTV Research Bluebook(Quarterly)”

Ⅱ. Seminar on Hot Issues

For instance, hot issues in 2007Q1:

• The Challenge and Way Out for China CTV Brand in FTV Era
• The Method for National CTV Brand to Win in HD Era
• The Analyses of Channel Development and Achievement of China CTV Enterprises 
• New Operation of Large Chain Stores
• Chain Channels Interest Mode Innovation
• Diversified Channel Development
• Large Chain Channel Focus to Develop in the Second Level city
• Self-owned Channels of CTV Manufacturers and Chain Channels are the Main Ways in the Third and Fourth City
• The Kickback of Traditional Department Store, just as BEST BUY
• Impact from Foreign Investment Channel Such as Best Buy
• Trends of New Channel Such as TV Shopping and Electronic Business
• Capital Operation’s Impact on Channel’s Development
• Cooperation Between Manufacturers and Channels to Exploit More in HD Consumer Market

  The leitmotiv of CRC is to reveal the industry trends, to release the research conclusion and analyze the hot issues of CTV market. CRC is the authoritative, professional, objective and effective platform of industry data releasing and discussing, which takes advantage of supervising departments of the related government, industry associations and professional research and consulting organizations.

  In order to make CRC closer to the industry demands and hot issues, CRC commission decides to make one theme for every quarterly conference. The 3rd CRC for 2007Q1 focused on the theme of “more attention to flat TV and more cooperation with channels make China brand TV step into the HD era”, and the 4th CRC for 2007Q2 will focus on the theme of “new technology& new products”.

· Authoritative

CRC is co-released by Department of Economy System Reformation & Economy Operation, China Video Industry Association and Sino Market Research Company with their essential information which can be the authoritative information to guide the leaders of the enterprises and the consumers to the right way.

· Professional

CRC can provide detailed information of macroscopical environment, industry chain distribution, consumer psychology, and market & technology trends of China CTV industry on the base of more than 20years tracing research of China CTV industry.

· Profound

CRC depends on the objective market situation to analyze with neutral industry rules.

· Mutual

CRC is a mutual platform for manufacturers and channels to communicate with each other sharing experiences in market, technology, standards etc., which will be the good opportunity to discuss the stubborn issues and approach to the solutions.

· Extra service

CRC can help solve the problems that the enterprises may have in the development and make the appropriate strategies for their own issues.

  China Video Industry Association (CVIA) was established in 1988, which substituted the National Television Industry and related components association established in 1979. CVIA is the juridical association and the authoritative trade organization composed of those enterprises and institutions involved in manufacturing, scientific research & development, application of video and relevant products such as TV, DTV, projector, STB, digital movie and electronic appliance.

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  Sino was established in 1992, which substituted the China Market Research Center affiliated of National Statistic Bureau. Sino is one of the earliest electronic appliance retail market supervising and research company in China with nearly 15years professional experiences and 150 researchers. Sino has established 3000 supervising spots covering 390 cities throughout China and becomes one of the biggest data providers for independent electronic appliance retail market.

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